Baili Commercial Co. Ltd.
Company Overview
Established in 1996, Baili Commercial Co., Ltd. is a renowned brand retail operator and service provider with extensive influence both domestically and internationally. The company boasts a seasoned management team and maintains long-term collaborations with numerous global and local brands, offering high-quality agency operations, retail, and service solutions. Its business spans multiple sectors, including luxury accessories, footwear & bags, lifestyle products, beauty & skincare, smart home products, light food & beverages, and the private-domain platform "Tang Goods Street,” covering major regions across China.
Independent Brands: Pioneering a New Era of Retail Chains
Since 2016, Baili Commercial has embarked on an independent brand strategy, successfully launching the "BetterMe18 Beauty Collection Store" and "LejiのBeauty Collection Store" chain retail brands. It has also developed proprietary brands such as "Leji Time," "SoapVilla," "Ayada," and "Outis," covering beauty care, lifestyle, and cultural salons. To date, its physical stores exceed 70 locations, gradually building a diversified, scenario-based offline consumption ecosystem.
Digital Empowerment: Advancing Online New Retail
Aligned with the digital economy trend, Baili Commercial has continuously invested in the development and optimization of its online platform, "Baili Mall," from 2015 to 2022. This initiative aims to provide users with more convenient and high-quality services while enhancing digital capabilities.
Tanghuojie: Upgrading and Redefining New Retail Standards
In 2023, under the strategic vision of "Creating an Integrated Offline-Online Ecosystem for Baili Commercial," "Baili Mall" underwent a comprehensive upgrade and rebranding, relaunching as "Tanghuojie." The platform adheres to the product selection philosophy of "Exquisite Products Only" and introduces innovative sections like "East Market," "West Market," "Tang Chao Lai Le" (Tang Dynasty Trends), and "Cross-border Shopping." By integrating O2O and B2C models, Tanghuojie seamlessly connects offline and online sales channels, embodying the essence of integrated retail services.
Since its launch, Tanghuojie has focused on user experience and functional innovation.
Product Portfolio: One-Stop Quality Living Needs. While maintaining strengths in categories like beauty, smart home, and accessories, it has expanded into emerging fields such as fresh food, maternal and child health, pet supplies, outdoor living, and cultural creativity, catering to consumers' one-stop quality living demands.
Marketing Innovation: Rewarding Loyalty, Attracting New Users. Leveraging festive trends and consumer preferences, Tanghuojie employs diverse promotional strategies, including flash sales, full-reduction discounts, fixed-price deals, and social group-buying. These activities not only engage existing customers but also attract new users, fostering sustained participation and enthusiasm.
Membership Benefits: Shared Privileges, Enhanced User Loyalty. Beyond traditional perks like point redemption, lucky draws, exclusive discounts, birthday gifts, and tiered rewards, Tanghuojie introduces premium membership plans such as "Annual Savings Card" and "Monthly Savings Card." Crucially, the platform integrates offline store memberships, enabling cross-channel benefit sharing. This aligns with the "offline-online integration" philosophy, strengthening user loyalty and elevating the overall experience.
IP Culture: Commerce and Cultural Emotional Resonance
As a key cultural ambassador for Baili Commercial, the IP brand "Tang Chao Lai Le" draws inspiration from traditional Chinese culture. Collaborating with institutions like the Shaanxi History Museum, Emperor Qin Shi Huang's Mausoleum Site Museum, and Xi'an Museum, it explores cultural heritage and regional values. The platform features exclusive sections such as "Tang Dynasty Museum" and "Local Specialty IP," offering products ranging from Eastern delicacies to traditional apparel, creative cultural items, and educational toys. By blending historical elements with modern lifestyles, "Tang Chao Lai Le" revitalizes traditional culture, creating emotionally engaging commercial experiences.
Technology & Middle Platform: Full-Chain Digital Support
System Architecture Design
The platform has established a complete business value chain encompassing "Front-end Touchpoints – Application Enablement – Middle-Platform Services – Foundational Infrastructure".
Front-end Touchpoint Layer – Seamless, omnichannel engagement without breakpoints.
Application Enablement Layer – Scenario-based business implementation.
Middle-Platform Service Layer – Capability hub and data engine. This includes:
Business Middle-Platform: Core functions including membership management, coupon distribution management, and master data management.
Data Middle-Platform: Responsible for end-to-end data lifecycle management, covering data collection, cleansing and governance, customer segmentation, analytical modeling, and value extraction. It outputs core capabilities such as 360-degree user profiling, marketing effectiveness insights, and business trend analysis.
Foundational Infrastructure Layer – Core resource support base. This layer undertakes enterprise-wide resource coordination and management across all dimensions of "People, Finance, Assets, and Data". It comprises:
1. ERP System: An integrated foundational system centered on merchandise management and inventory control, providing core resource support for new retail operations.
2.BI System: Integrates data from multiple systems to conduct business intelligence analysis, presenting operational status intuitively to support data-driven decision-making by business units.
3.Financial System: Handles core functions such as financial accounting and cost control, ensuring financial compliance and accurate valuation of business performance.
This layered framework drives integrated operations, empowers data-driven insights, and supports Baili's mission to "Empower Better Living Through Technology & Data."
Vision and Mission: Driving Innovation, Shaping Possibilities
Guided by the mission to "Leveraging professionalism and innovation, we build superior operational productivity and an integrated online-offline platform, empowering users with intelligent technology and data to pursue a better life." driven by the vision of "Excellence with Vision. Harmony in Growth." upholds core values of "Accountability & Integrity,Initiative & Endeavor,Service & Collaboration,Focus & Vitality." It implements the business philosophy of "Quality, Excellence, and Strength," continuously innovating business models, development strategies, management systems, and profit models to drive sustainable growth.
Looking ahead, Baili Commercial remains committed to achieving its strategic goals: establishing an integrated offline-online ecosystem and building Tang huo jie into a premier quality-living platform. Through relentless innovation and unwavering quality, it aims to unlock infinite possibilities for users' better lives.