Better Me

Better Me was founded by Baili Commercial Co., Ltd. in 2015, leveraging Baili's decades of experience in the retail industry to create a new retail cosmetics store. It mainly operates in outlet malls and shopping centers, and has 41 stores in 7 provinces across China by May 2024.

As a domestically-based global bestselling beauty and cosmetics integrated chain system,Better Me has a huge buyer procurement mechanism, integrating over 100 well-known foreign brands and internet celebrity products, revolutionizing the category and product combinations of traditional stores. At Better Me, customers can freely explore and try various excellent products, such as skin care, beauty, bathing, body care, hair care, and fragrance, in addition to providing free beauty and makeup services, professional beauty consultants, and targeted beauty guidance and advice to provide customers with a pleasant shopping experience.

Better Me collection store through the brand(national generation)direct,with the strength of regional agents and BAILI commercial limited company supply chain integration mode,so that Better Me collection store has a wealth of stable and controllable brandresources.

Better Me insists on the direct mode,and hasestablished a complete retail management system,including warehousing and logistics,purchasing center,ERP system,marketing planning and so on.

Brand concept：

A diverse range of products, traditional values and trust guarantees, offering a variety of choices.

Promoting the most convenient trial and open scene, offering customers a surprising and value-for-money shopping environment.

Continuously driving the development of its own new retail model and a "friendly" sales service model centered on customers, to create a more comprehensive, superior and convenient service experience.